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詳細資料ISBN：9781292021010 叢書系列：餐飲管理 規格：平裝 / 704頁 / 普通級 / 單色印刷 / 4版 出版地：台灣 內容簡介 INTRODUCTION TO HOSPITALITY MANAGEMENT, FOURTH EDITION, EXPLORES ALL ASPECTS OF THE FIELD INCLUDING: TRAVEL AND TOURISM; LODGING; FOODSERVICE; MEETINGS, CONVENTIONS AND EXPOSITIONS; AND LEISURE AND RECREATION. DEVOTING SIX CHAPTERS TO MANAGEMENT, THE TEXT FOCUSES ON HOSPITALITY AND MANAGEMENT AND USES FIRST-PERSON ACCOUNTS, CORPORATE PROFILES AND INDUSTRY MORSELS TO FOSTER A STUDENT’S APPRECIATION FOR THE FIELD. THROUGHOUT, AUTHOR JOHN R. WALKER INVITES STUDENTS TO SHARE THIS INDUSTRY’S UNIQUE ENTHUSIASM AND PASSION. THE TEXT IS ORGANIZED INTO FIVE SECTIONS: THE HOSPITALITY INDUSTRY AND TOURISM; LODGING; RESTAURANTS, MANAGED SERVICES, AND BEVERAGES; RECREATION, THEME PARKS, CLUBS, AND GAMING ENTERTAINMENT; AND ASSEMBLIES AND EVENT MANAGEMENT. EACH SECTION INCLUDES INSIGHT FROM INDUSTRY PROFESSIONALS, CONTAINS UP-TO-DATE INFORMATION ON CAREER OPPORTUNITIES, AND INCLUDES MANY EXAMPLES ILLUMINATING CURRENT INDUSTRY TRENDS AND REALITIES. EXTENSIVELY REVISED AND UPDATED, THIS EDITION CONTAINS NEW PHOTOS, NEW PAGE LAYOUTS, AND NEW COVERAGE ON TOPICS RANGING FROM SUSTAINABILITY TO GLOBALIZATION. NEW TO THIS EDITION: 1. EXTENSIVELY REVISED AND UPDATED TEXT, NEW PHOTOS, AND NEW PAGE LAYOUTS–MAKING THE BOOK MORE ENGAGING, CURRENT, AND RELEVANT. 2. NEW SECTIONS ON THE LATEST SUSTAINABLE PRACTICES AND TECHNOLOGIES–INCORPORATED IN EACH CHAPTER. 3. SUGGESTED ACTIVITIES SECTIONS–IN MOST OF THE CHAPTERS. 4. ADDS COVERAGE ON “HOSPITALITY THROUGH THE AGES”–PROVIDING SOLID HISTORICAL CONTEXT. 5. CAREER INFORMATION–PRESENTED IN MOST CHAPTERS 6. BROADENED COVERAGE OF GLOBALIZATION–ILLUMINATING ITS GROWING IMPACTS ON THE HOSPITALITY INDUSTRY. 7. “FOCUS ON” BOXES–OFFERING INSIGHTS FROM LEADING ACADEMICIANS, GUEST EDUCATORS, AND INDUSTRY EXPERTS WHO LINK THE TEXT’S CONCEPTS AND IDEAS TO REAL-WORLD APPLICATIONS. |
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